Greenhouse effect.

Global warming.

Climate Change.

Let’s just call it pollution. 

No one likes pollution. 

We need clean water. 

We need clean air. 

We need to be able to grow food. 

The same measures that will reduce climate change will also lead to clean air, clean water, sustainable crops, and fewer microplastics in our blood. Stop looking at it as a climate change issue and start looking at it as a pollution and health issue.

Every day people, Republicans, and Democrats complain about the Billionaire elite class. 

That Billionaire elite class is trying to pin us against each other and is playing both sides. 

We’re not divided we are disconnected.

Billionaires are the ones creating all the pollution. Billionaires created the myth of plastic recycling. 

When people throw something away there is no away. It has to go somewhere.

Billionaires created the myth that saving the planet is on us when they control the system at play. 

It’s time to come together and hold billionaires accountable for their businesses creating pollution that makes life worse for all of us. 

Billionaires have been gaslighting us for decades that we are the cause of pollution 

When the cause is actually their lifestyles and businesses. 

Movement Branding

Words matter and really help push movements and unite people. The super-rich have used words to pin us against each other like the rotating terminology for pollution above. The first step in this war against the uber-rich is to change up our terminology to get the point across.

Here are a few ideas:

Climate Change = Pollution

Join the Brightside = Progressive movement to revive the middle class and reduce income inequality

Super Powers = If you have a head start in life you have superpowers and you should use those to help others for the sake of helping others. If you come from a privileged upbringing you owe it to pull others up with you. As others get out of the hole of poverty and despair it’s their job to start pulling others up too.

Good Capitalism = Not based upon quarterly profit margins. Based upon employee satisfaction and sustainability score. One of the great tricks capitalism has pulled off is convincing us “China stole your job”. China didn’t steal your job. Americans in charge of corporations decided they’d rather pay someone overseas pennies to do your job, and then take 100% of the extra profits.